Calculate ltv-to-cac ratio from your own figures.
Calculated in your browser. No account required. Illustrative estimate. Review the assumptions before using the result.View calculation table
How this calculation works
LTV:CAC = Customer lifetime value ÷ Customer acquisition cost
Enter the labelled inputs. Percent fields use 5 for 5%.
A worked example
Customer lifetime value: 720 USD; Customer acquisition cost: 100 USD. LTV-to-CAC ratio: 7.2.
Assumptions and limitations
All monetary inputs must use one currency and time period unless conversion is explicit. Manual inputs only; no live prices or official rule tables.
Common questions
Why can my actual result differ?
All monetary inputs must use one currency and time period unless conversion is explicit. Manual inputs only; no live prices or official rule tables.
Are my inputs saved?
The calculator code processes inputs within your browser and does not send them to our server or save them in browser storage. Downloads and copied summaries remain under your control.