Calculate customer lifetime value (simple) from your own figures.
Calculated in your browser. No account required. Illustrative estimate. Review the assumptions before using the result.View calculation table
How this calculation works
LTV = Revenue per customer per period × Gross margin × Expected retained periods
Enter the labelled inputs. Percent fields use 5 for 5%. Simplified model; cohort data is better.
A worked example
Revenue per customer per period: 100 USD; Gross margin: 60 %; Expected retained periods: 12 periods. Customer lifetime value (simple): 720 USD.
Assumptions and limitations
Simplified model; cohort data is better. All monetary inputs must use one currency and time period unless conversion is explicit. Manual inputs only; no live prices or official rule tables.
Common questions
Why can my actual result differ?
Simplified model; cohort data is better. All monetary inputs must use one currency and time period unless conversion is explicit. Manual inputs only; no live prices or official rule tables.
Are my inputs saved?
The calculator code processes inputs within your browser and does not send them to our server or save them in browser storage. Downloads and copied summaries remain under your control.